29 - 31 October 2019, Dubai World Trade Centre

Welcome to yummex Middle East 2019

The leading sweets & snacks event for the Middle East & North Africa region is back for its 13th edition at the Dubai World Trade Centre on 29 - 31 October 2019. A successful satellite exhibition of the world-famous ISM Cologne, yummex is the no.1 platform for confectionery and snack buyers to source the latest innovative sweet & savoury product lines and uncover upcoming global sweet & snack trends.

Co-located with Gulfood Manufacturing, SEAFEX Middle East and a new launch Private Label & Licensing Middle East (PRIME), yummex is positioned where the entire food & non-food FMCG supply chain comes together under 1 roof, attracting more than 40,000 MENA buyers to Dubai.

Who Attends

15,000 targeted sweets & snacks buyers including international chefs, GMs, F&B Managers and procurement heads from Carrefour, Spinneys, LuLu hypermarket, Dubai Duty Free, Jumeirah Group, Kempinski Hotels, Sofitel, Choitrams, Tesco, The Ritz Carlton and many others prioritize yummex on an annual basis. As global consumers continue to look for healthier, tastier and more adventurous ways to indulge, yummex Middle East 2019 is where MENA’s food business professionals go to update and adapt their product lines with innovative and competitively priced showcases from around the world.

Features & Networking

yummex Middle East 2019 is where you can find ways to put the latest premium sweet and snack trends into practice. Featuring an eclectic line-up of celebrity and Michelin starred pastry chefs, chocolatiers and dessert maestros, Sweet Tastes of the World is a continuation of the highly successful Gulfood platform Tastes of the World. Representing 4 world continental cooking styles, visitors get to see confectionery, soft beverages and festive masterpieces handcrafted live in a fun, interactive and highly instructive format.

Visitors can also discover the latest Sweet Trends courtesy of Innova Market Insights and join the yummex Meetings Programme to book priority meetings with preferred suppliers.

Sweets & Snacks Buyers

Visitors at 4 co-located events



Exhibitors' Profile

More than 300 exhibitors showcase their products and services at yummex Middle East, from global food producers such as General Mills showcasing household name brands like –Häagen-Dazs, Nature Valley and Betty Crocker, to independent supermarket aisle dominators like Jelly Belly, to traditional, authentic and family run producers such as Destrooper-Olivier. Visit yummexme.com for the full list of exhibitors.

yummex Middle East

Sugar confectionery

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Snacks & Ready To Eat

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Biscuits & Bakery

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Breakfast Products

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Frozen Confectionery

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Chocolate & Cocoa Products

Why should I visit?

1) Convenience: Yummex Middle East brings together the key international buyers and suppliers at a central destination between East and West. Dubai is strategically positioned to serve both established and emerging markets, making it more accessible than other competitive events taking place in Europe or America.

2) Business Opportunity: There is a marked rise in hotel development and renovation taking place in the lead up to Dubai World Expo 2020, creating exceptional networking potential. The Middle East and North Africa region as a whole is in the midst of exponential tourism growth, with operators openly exploring destinations in the Middle East, where tourism is booming.

yummex Middle East is co-located with 3 complementary trade events showcasing food processing solutions at Gulfood Manufacturing, private label and licensing solutions at PRIME Middle East, and seafood products and solutions at SEFAEX. Your yummex Middle East entry pass admits free entry to all co-located events.