May 26-29, 2016
Millennium Hall, Addis Abeba, Ethiopia.

Meetings, Incentives, Conference and Exhibition, East Africa.

Welcome to MICE East Africa Expo and Forum 2016

MICE East Africa Expo and Forum is organized on annual basis by Ozzie Business and Hospitality Group at Addis Abeba, Ethiopia. MICE (Meetings, Incentives, Conference and Exhibition) is a type of forum where the renowned groups & stakeholders come together for a specific event or purpose. Every year in this expo, numerous prestigious corporate & event planners, loyalty program innovators, government support authorities, travel & event planners and other professionals come in the same platform to know about the best places for conducting professional meetings, conferences and other events at Addis Abeba.

In this exhibition, the potential of Ethiopia for hosting many international events are being conveyed to the companies who taken part in MICE East Africa Expo and Forum. The MICE, 2016 will portray the luxurious hotels, big conference halls and other places that are ideal for conducting forums, corporate meetings, conferences, workshops and exhibitions. In this event, the knowledge of Ethiopian and East African countries' stakeholders will exchanged with each other and new ideas are being introduced. According to Kumneger Teketel, Managing Director of Ozzi, MICE is the best instrument to increase the business tourism potential of Ethiopia.

Ozzie Business and Hospitality Group has announced that MICE East Africa Expo and Forum, 2016 will be held from 26th May, 2016 to 29th May, 2016 at the United Nation Conference Center, Addis Abeba, Ethiopia. This time, it is expecting that more than 500 international travel agents, destination management companies, airlines, conference & hotel resorts, event organizers, hosted buyers, international booking operators, professional conference organizers (PCO) will participate in MICE, 2016.

MICE East Africa Expo and Forum 2016

Success of 3rd Hotel Show Africa 2015

The 3rd Hotel Show Africa 2015 which is a Hospitality and Tourism event is organized on 11th June, 2015 to 14th June, 2015 at the Millennium Hall, Ethiopia. In this exhibition more than 110 national as well as global organizations participated and represented over 250 brands from Thailand, South Africa, Egypt, Turkey, UAE, Italy, France, USA and China.

Two high level business panel discussions are held based on the theme of 'Advancing Ethiopian Hospitality and Service to the Next Level' and 'MICE Market Potential in Ethiopia.' Side by side of these panel discussions, several award ceremonies, competitions, networking and business solicitation meetings had takes place. By considering the huge success of 3rd Hotel Show Africa 2015, it is expecting that more & more companies will participate in MICE, 2016.

Who Attends & Exhibits

  • Destination Management Companies (DMC & Airlines)
  • Conference Facility Vendors, Conference Hotels & Resorts
  • Financial Inst., Associations and Regional Convention Offices
  • MICE Business Executives & Professionals
  • PEO, PCO's, Hosted Buyers, Marketing & PR Agencies
  • Corporate Travel & Event Organizers Suppliers & Planners
  • International Tourism Destination Marketers
  • Loyalty Programme Innovation Advancement
  • Tour & Travel Operators
  • Government Support Authority
  • Tourism & Travel Consultants/Professionals
  • Travel & Incentive Innovation & Technology
  • Logistics & Catering Firms