ISM Middle East 2025 – The Leading Sweets & Snacks Exhibition in Dubai

Get Ready for the upcoming expo- ISM Middle East 2025 – The Premier Sweets & Snacks Exhibition in Dubai, happening from 15 - 17 September 2025 at Dubai World Trade Centre, Dubai, UAE. Get a chance to explore the world of indulgence at the region’s most awaited ISM exhibition in Dubai, showcasing top global brands and innovations in the sweets and snacks industry.

At ISM Middle East 2025, discover a dynamic showcase featuring over 500 elite exhibitors. Experience an unrivaled display spanning revolutionary Chocolate products, exquisite Confectionery, innovative Snack Foods, indulgent Ice Cream & Desserts, artfully crafted Cake & Biscuits, and timeless Traditional Sweets. This is more than an exhibition; it’s a launchpad for strategic partnerships and game-changing business opportunities.

Mark your calendars from 15 - 17 September 2025 at Dubai World Trade Centre.

600+

Exhibitors

60+

Participating Countries

60,000+

Innovative Products

THE GAME-CHANGING TRENDS TAKING OVER THE INDUSTRY

Mindful Morsels: The Rise of Functional Confectionery

Indulgence is evolving—today’s sweets go beyond taste, using nootropics and adaptogens to appeal to wellness-focused consumers.

Beyond Taste: The Art of Multi-Sensory Products

From popping candy to shimmering treats, confections now engage all five senses for a full experience.

Tailor-Made Treats: The Age of AI and Customisation

With AI and 3D printing, brands offer personalized confections matching individual tastes and needs.

Sweet Sustainability: Confectionery with a Conscience

From fair-trade cocoa to zero-waste packaging, the industry balances taste with ethical responsibility.

The Future of Flavour: Global Trends

Explore bold pairings and global fusion—spicy sweets, umami-rich chocolates, and cultural mashups.

Convenience and Portion Control

Single-serve snacks cater to busy lives, offering indulgence in controlled, convenient formats.