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September 2025
Dubai World Trade Centre, Dubai, United Arab Emirates
ISM Middle East is the ultimate nexus where groundbreaking products meet transformative insights. This year, we’re setting a new benchmark with an expanded exhibition space designed to reflect the surging global demand, drawing in international trade associations and premier pavilions.
At ISM Middle East 2025, discover a dynamic showcase featuring over 500 elite exhibitors. Experience an unrivaled display spanning revolutionary Chocolate products, exquisite Confectionery, innovative Snack Foods, indulgent Ice Cream & Desserts, artfully crafted Cake & Biscuits, and timeless Traditional Sweets. This is more than an exhibition; it’s a launchpad for strategic partnerships and game-changing business opportunities.
Mark your calendars from 15 - 17 September 2025 at Dubai World Trade Centre.
Exhibitors
Participating Countries
Innovative Products
Indulgence is evolving—today’s sweets go beyond taste, using nootropics and adaptogens to appeal to wellness-focused consumers.
From popping candy to shimmering treats, confections now engage all five senses for a full experience.
With AI and 3D printing, brands offer personalized confections matching individual tastes and needs.
From fair-trade cocoa to zero-waste packaging, the industry balances taste with ethical responsibility.
Explore bold pairings and global fusion—spicy sweets, umami-rich chocolates, and cultural mashups.
Single-serve snacks cater to busy lives, offering indulgence in controlled, convenient formats.