The processing and packaging industry has achieved a global success due to pursuance of Interpack trade fair, since 1958. Interpack along with other trade events that lie in processing & packaging portfolio of Messe Düsseldorf (Shanghai) Co., Ltd.; formed an "Interpack alliance". Shanghai World of Packaging (SWOP) is also a member of this alliance and held every biennial year. SWOP has the advantage of Interpack's expertise, resources and global network. The last show organized in 2015, recorded participation of 751 exhibitors in 5 halls covering 50,000 meter square area of SNIEC and footfall of around 22,626 visitors from over 77 countries and regions. The most explored product groups were packaging machinery & equipment, packaging material, processing machinery & equipment, packaging production machinery & equipment, packaging design/development and consulting/universities/other institutes.
The next edition of this premier trade event related to packaging industry- SWOP - Shanghai World of Packaging 2017 is going to be held from 7th November to 10th November 2017 at Shanghai New International Expo Centre, Shanghai, China. This four-day packed international event sets a "supply and demand" platform which gathers manufacturers of processing and packaging machinery equipment and suppliers of packaging materials and products. This event is also helpful in getting insights into future packaging trends. The key target groups that will be addressed in this upcoming event are food, beverages, baked goods, confectionery, cosmetics, pharmaceutics, non-food consumer goods and industrial products. It is also a display and communication platform for the processing and packaging machinery exhibitors and visitors.