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As per the latest consumer insight research, experiential marketing continues to be the most influential amongst consumers, with majority of consumers agreeing that a hand on experience is more engaging than other forms of communication.
The Home Electronics Show 2012 (HES-New Delhi) would be an unprecedented marketing and media vehicle for the consumer electronics industry, providing numerous benefits for your brand and products, some of key ones being:
- Largest marketing platform organised by the industry and for the industry in India.
- Unparalleled media coverage for both brands and their products.
- Face to face interaction with a large number of target consumers who can touch, see and discuss the products.
- National platform for brand building and enhancing brand recall.
- Ideal setting for the launching and testing of new products.
- Opportunity to collect real time feedback and research data.
- Real insights about the competitors products and their strategies.
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Home Appliances Refrigerators, Air Conditioners, Washing Machine, Microwave Ovens, Cloth Dryers, Dish Washer,
Food Processor, Vacuum Cleaner, Cloth Irons, Blender and Tea Coffee Machines, Clocks, OTG, Sewing Machines.
Home Entertainment LCD, LED Plasma and TV, Home Theatre, DVD, CD, VCD Players and Blue Ray, Mp3 and Ipod, Speakers and Headphones, Radio, Games Consoles and Accessories, Hand Held Video Games.
Digital Imaging Camera, Camcorders, Digital Frames, Accessories -Cases, Battery, Chargers and Memory Cards.
Computer Hardware and Softwares Laptops and Tablets, Desktops and PC, Printers - Deskjet, Inkjet and Laserjet (Scanner, Copier and Fax) Computer Accessories, Monitors and Projectors, Software's - Antivirus, Business and Office Software's, Utility Software's, Games, Photo and Media.
Communication Devices Cell Phones, Fixed Line Phones, Wireless Accessories, Mobile Applications, Wireless Devices
Telecom and Data Service Providers Telecom Operator, DTH, Broadband Services Provider, Wireless Data Cables.
Automotive Electronics Car Audio and Video, GPS and Navigation, Antitheft, Security.
Health and Fitness Treadmills, Exercise Bike, BP, Sugar Monitors and Digital Thermometers.
Others Electronic Toys, Musical Instruments, Security Gadgets. |
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The event would attract the following visitor target groups:
Public Visitors
Public consumers in the age group of 15 to 59 yrs (primary users of the products).
HNI Groups
High net worth individuals and Celebrities-primary consumer base for luxury products.
National and International trade visitors
Buyers, Retailers, Wholesalers and Institutional Customers.
National and International Journalists and Media Representatives
From Trade and Mass media companies
(TV, Newspaper, Print, Radio, Internet etc).
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